Candidate Journey Maps function the same way and become even more important for every organization, considering the candidate back-out ratios, brand images, and competitive benefits. It’s high time organizations realize and reiterate the fact that the best candidates are no different from the best customers. There could be no better brand ambassadors than a happy and well-attended candidate, who very likely turns out to be a happy and satisfied employee.
Candidates today have various options through their networks, to explore the opportunities available across the globe. They are very particular about what and how they experience throughout their hiring journey and do not hesitate to share their endorsements and feedback across social platforms. People make decisions today based on their personality traits, cognitive biases, impulses, and other factors too.
In a perfect world, logically people make decisions based on personal interests, benefits, career progression, financial implications, and other concerns. However, unfortunately, people often rely on gut instincts based on beliefs, judgments, peer pressures, and unrealistic expectations.
According to Princeton University professor Daniel Kahneman and his colleague Amos Tversky, the following interesting facts apply to how people perceive the mind and make decisions.
Be it Customer Journey Mapping, Candidate Journey Mapping or even Employee Journey Mapping it is all about Experience Mapping.
The candidate journey often involves decisions based on cognitive biases, so it becomes critical to map the candidate’s experience in the same way that marketers map the customer journey. Understanding your candidate’s experience and key points along the way helps organizations to create better recruitment patterns that attract the most talented candidates.
A customer journey map is a visual representation of all the touch-points the customer has with your company. An organization first needs to have an understanding of:
Based on these factors, strategies are finalized to design an ideal and delightful experience for their customer. Candidate Journey Maps function the same way and become even more important for every organization, considering the candidate back-out ratios, brand images, and competitive benefits. A candidate journey map is a visual representation of the different stages your candidate goes through as part of your recruiting process and is designed to help the hiring team understand the emotional journey that the candidate is going through.
